Empathising with USA: The Fad of English News Channels
When Al-Qaeda attacked the twin towers of USA on 11-09-2001, President Bush and Colin Powell designated it as “War on America” rather than a terrorist attack of massive nature. Whether the magnitude is massive or not, it is the nature that makes incidents a war or not. They also very well know this. But then how to sensationalise incidents? So they painted it as “War”.
During the mid of 2008 when India signed the Indo-US Nuclear treaty and the parliament gave a confidence vote to Manmohan Sigh, what was echoing from the supporters of the treaty was that we need to empathise with the new America.
Following his master’s voice, the much talked about Indian electronic media—NDTV 24/7 and CNN-IBN while covering the Mumbai terrorist attack on 27-11-2008, they also indiscreetly used the ‘Bush term’—“War on Mumbai”, “War Zone” etc through out their coverage. Empathising with America, Bush and Manmohan Singh—isn’t the thing to be followed in the era of American neo-liberalism?
Sensationalism in its new avatar. No surprise, when TV ratings rule the roost for the advertisement pie. Another market failure, indeed!
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